Director of Marketing- Irving, TX
$140,000–$180,000 year
On-siteIrving, Texas, United States
Job Summary
Develop and execute comprehensive marketing strategies aligned with business growth objectives, owning budget allocation and ROI optimization across all channels. Lead and mentor internal marketing teams while partnering with sales leadership to ensure efforts drive qualified pipeline. Oversee email, digital, and direct mail campaigns, managing vendors and agencies to ensure quality execution. Establish KPIs, analyze performance, and report marketing contributions to revenue and pipeline generation. This leadership role requires balancing strategic thinking with tactical execution for a growing commercial vehicle financing organization.
Required Qualifications
- 7+ years marketing experience
- at least 3 years in a leadership role
- Proven track record executing multi-channel B2B marketing campaigns
- Experience managing marketing budgets of $500K+
- Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
- Data-driven mindset with strong analytical skills
- Excellent project management and vendor management abilities
- Must be able to pass post-offer drug screening, physical examination and background check
Desired Qualifications
- Strong understanding of SBA lending, equipment financing, or commercial finance
- Background in financial services, fintech, or lending
- Experience in lead generation for complex B2B sales cycles
- Knowledge of CRM systems and sales/marketing alignment best practices
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