Director of Marketing - EMEA/APAC
Remote
Job Summary
Develop and execute a comprehensive demand generation strategy tied directly to pipeline and revenue goals, leveraging AI and automation to improve targeting, personalization, and lead scoring. Own the full funnel from acquisition through conversion, continuously optimizing rates and velocity while running a high-velocity testing roadmap across messaging, audiences, and channels. Build mature reporting frameworks to measure performance and translate data into actionable insights for resource allocation. Partner closely with Sales and MarketingOps to ensure strong alignment, clean handoffs, and pipeline quality, while collaborating with Product Marketing on positioning and ICP definition.
Required Qualifications
- Deep expertise in demand generation
- Deep expertise in field marketing
- Ability to build mature reporting frameworks
- Ability to generate actionable insights
- Ability to apply modern, AI-native tools
- Ability to continuously improve performance and efficiency
- Ability to leverage AI and automation to improve targeting, personalization, lead scoring, and campaign execution
- Ability to apply predictive analytics to identify high-intent prospects and improve conversion and efficiency
- Ability to continuously evaluate and integrate emerging AI-driven tools into the marketing stack
- Ability to own the funnel from acquisition through conversion
- Ability to continuously improve conversion rates and pipeline velocity
- Ability to partner closely with Sales and MarketingOps to ensure strong alignment, clean handoffs, and pipeline quality
- Ability to plan and execute campaigns across channels (paid media, email, content, webinars, events, etc.)
- Ability to allocate budget and effort based on performance and ROI
- Ability to build and refine reporting frameworks to measure performance across campaigns and channels
- Ability to translate data into actionable insights that drive decision-making and resource allocation
- Ability to run a high-velocity testing roadmap across messaging, audiences, channels, and offers
- Ability to scale what works and rapidly iterate on what doesn't
- Ability to partner with Product Marketing on positioning and messaging
- Ability to align with Sales on ICP definition, targeting, and pipeline feedback loops
- Ability to collaborate with Marketing and data teams to ensure scalable systems and accurate reporting
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