Director of Marketing
On-siteCincinnati, Ohio, United States
Job Summary
Develop and execute a comprehensive firmwide marketing strategy aligned with business objectives, partnering with leadership and practice groups to identify growth opportunities and market positioning. Establish and monitor marketing KPIs, oversee brand management for consistency, and manage website strategy, SEO/SEM initiatives, and digital campaigns. Lead a high-performing marketing team while overseeing marketing technologies and client events, sponsorships, and firm-hosted programs in collaboration with business development teams. Manage external vendors and align initiatives with client development strategies. Requires 10+ years of progressive marketing leadership experience, preferably within a law firm or professional services environment.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 10+ years of progressive marketing leadership experience
- Proven track record of partnering with BD teams to achieve marketing and business development goals
- Demonstrated success leading firmwide or multi-office marketing strategies
- Strong understanding of legal marketing, client service models, and partnership environments
- Experience managing teams in complex, matrixed organizations
- Excellent communication, leadership, and stakeholder management skills
Desired Qualifications
- advanced degree
- experience within a law firm or professional services environment
- AmLaw 200 or large regional firm experience
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