Director of Marketing

Director of Marketing leading a growth-engine for a SaaS video-platform business. Own ICP definition, segmentation, lifecycle journeys from initial contact through adoption, and a data-driven demand-generation strategy. Build and scale lifecycle programs across acquisition, onboarding, adoption, retention, and expansion; develop and execute a messaging framework to differentiate the product and enable Sales and Customer Success. Drive multi-channel campaigns (social, email, webinars, partnerships, events) with a emphasis on hyper-personalization, AI-driven content and campaign execution, and measurable funnel metrics. Partner with RevOps, Sales, and Product to improve attribution, forecasting, and pipeline velocity; establish a clear Go-To-Market strategy, delivering a differentiated market position and consistent pipeline. Own the end-to-end customer journey, translate ICP into personalized lifecycle journeys, eliminate funnel friction, and scale personalization across channels. Act as a key Growth leader, collaborating with cross-functional teams to position BombBomb as a modern, AI-enabled platform and to drive sustainable growth through data-driven experimentation and optimization.