Director of Marketing
$125,000–$150,000 year
On-siteNorcross, Georgia, United States
Job Summary
Develop and execute comprehensive marketing strategies that align with business goals to drive growth across HVAC, plumbing, and electrical service lines. Oversee digital marketing efforts including SEO/SEM, social media, content marketing, and email campaigns to maximize online visibility and lead generation. Lead and mentor a team of marketing professionals while managing the marketing budget to ensure efficient resource use and maximum ROI. Conduct market research and competitive analysis to identify trends and opportunities, and establish strategic partnerships to enhance marketing reach. Requires 5+ years of experience in mid to large-sized home services companies with a proven track record in driving growth and brand recognition. Competitive salary, performance bonuses, and relocation assistance available for Norcross, GA candidates.
Required Qualifications
- Minimum of 5 years of experience as a Director of Marketing for a mid to large-sized HVAC, Plumbing, or Electrical company
- Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition
- Strong leadership skills with the ability to inspire and guide a team towards achieving ambitious goals
- Data-driven with the ability to analyze metrics, identify trends, and adjust strategies accordingly
- Innovative thinker with a knack for developing unique marketing campaigns that resonate with target audiences
- Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
- Bachelor's degree in Marketing, Business Administration, or a related field
Desired Qualifications
- MBA is a plus
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