Director of Marketing
On-siteColumbia, Maryland, United States
Job Summary
Develop and execute comprehensive marketing strategies to promote the hotel, food and beverage outlets, and in-house events while increasing brand awareness and driving customer loyalty. Create and manage impactful campaigns across digital, social media, email, influencer partnerships, and experiential channels, overseeing content that showcases rooms, service, and distinctive features. Monitor campaign performance metrics, provide regular reports to stakeholders, and collaborate with external agencies to ensure seamless initiative execution. Mentor and develop a team of marketing professionals, fostering a culture of creativity and collaboration. Report directly to the General Manager and hotel ownership to target and hire musical and entertainment artists, aligning with peer leadership to formulate strategic recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience as a Marketing Director or similar leadership role within the industry
- Strong understanding of modern marketing principles, strategies, and tactics, with expertise in digital marketing and social media platforms
- Demonstrated experience in planning and executing successful multi-channel marketing campaigns
- Proficiency in utilizing marketing tools and platforms, including marketing automation, CRM, and analytics software
- Excellent analytical skills, with the ability to interpret data and derive actionable insights
- Exceptional communication and presentation skills, both written and verbal
- Strong organizational skills, with the ability to manage multiple projects and priorities in a fast-paced environment
- Collaborative approach, with the ability to build strong relationships with internal teams, restaurant/hotel partners, and external stakeholders
- Knowledge of the current culinary and hospitality trends, and an understanding of the unique challenges and opportunities within the modern service landscape
Desired Qualifications
- Master's degree preferred
- The ideal candidate will have an exceptionally strong social media presence
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.