Director of Marketing, Affordable & Mixed-Income Housing
$167,000–$200,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Lead the marketing strategy for the Affordable and Mixed-Income vertical, including positioning, messaging, thought leadership, and campaign planning. Own the end-to-end proposal and procurement process, developing win themes, executive summaries, and visual direction for RFQs and RFPs while ensuring brand alignment and on-time delivery. Manage a team of marketing and procurement leads, establish performance KPIs, and oversee vertical marketing budgets to support growth priorities. Collaborate with the development team to convert qualified opportunities into wins through compelling positioning and coordinated pursuit execution. Translate complex development strategies into clear communications for agencies, housing authorities, and community stakeholders.
Required Qualifications
- Bachelor's degree in marketing, communications, business, real estate, urban planning, public policy, or related field
- 10+ years of progressive experience in marketing, pursuits/proposals, business development support, or strategic communications
- substantial experience in real estate development, affordable housing, construction, architecture, or adjacent professional services
- Demonstrated success leading complex RFP/RFQ/proposal submissions and interview processes
- Excellent writing, editing, presentation, and storytelling skills
- Experience managing teams, budgets, and cross-functional initiatives
- Advanced knowledge and skills in Adobe Creative Suite, PPT, and across the Microsoft platform
- Experience supporting affordable or mixed-income housing pursuits
- Understanding affordable housing programs, public-sector procurement environments, and community engagement
- experience working with or supporting public-sector clients, community-based partners, housing authorities, nonprofit organizations, or similar stakeholder groups
- Familiarity with housing authorities, public agencies, nonprofit partners, and mission-driven capital partners
- Experience developing interview strategies, pursuit presentations, and high-impact messaging
- Proficiency with proposal management workflows and marketing analytics
- Knowledge/use of workflow/project management software, like Asana
- Qualified applicants who are offered a position must pass a pre-employment substance abuse test
Desired Qualifications
- experience working in or alongside public-sector, affordable housing, and community partnership environments
- ability to translate complex development strategies into clear, persuasive messaging for agencies, housing authorities, nonprofit partners, community stakeholders, and internal leadership
- Understanding affordable housing programs, public-sector procurement environments, and community engagement, as well as experience working with or supporting public-sector clients, community-based partners, housing authorities, nonprofit organizations, or similar stakeholder groups is a strong benefit
- Familiarity with housing authorities, public agencies, nonprofit partners, and mission-driven capital partners
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