Director of Lifecycle Marketing
$150,000–$175,000 year
HybridCulver City, California, United States
Job Summary
Own lifecycle as a core revenue driver, accountable for repeat purchase rate, LTV, and contribution margin across email, SMS, subscriptions, and direct mail. Define and lead a cohesive lifecycle strategy covering onboarding, retention, and reactivation to drive long-term customer value. Oversee all lifecycle flows including welcome, abandonment, post-purchase, and replenishment while optimizing pricing, bundles, and upsell/cross-sell levers. Build and manage a high-performing team, partnering closely with Growth, eCommerce, Product, CX, and Creative to integrate lifecycle into the broader GTM calendar. Drive experimentation across channels to improve conversion, AOV, and revenue per send using Klaviyo, Attentive, and PostPilot platforms.
Required Qualifications
- Bachelor's Degree
- 7-10+ years of experience in lifecycle, CRM, or retention marketing
- Proven track record of owning lifecycle revenue, LTV, or retention metrics—not just campaign execution
- DTC experience, ideally at $50M+ revenue brands
- Strong experience with subscription-based or repeat purchase businesses
- Deep experience building lifecycle strategy from the ground up (not just optimizing existing programs)
- Experience with tools such as Klaviyo, Attentive, and similar platforms
- Strong leadership and communication skills, with the ability to influence cross-functional stakeholders
- Highly analytical, with a deep understanding of customer behavior, retention, and LTV dynamics
- Systems thinker—able to connect lifecycle to product, CX, pricing, and broader business drivers
- Ability to operate at both strategic and executional levels
- Detail-oriented with high standards for quality and rigor
- Scrappy and pragmatic, focused on driving measurable impact
- Strong ownership mindset—treats lifecycle as a business within the business
- Currently authorized to work in the United States on a full-time basis
Desired Qualifications
- Direct mail as a performance channel is a plus
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