Director of Influencer & Affiliate Marketing
$120,000–$135,000 year
HybridHowell, New Jersey, United States
Job Summary
Own the integrated influencer, creator affiliate, ambassador, and affiliate strategy across DTC, Amazon, and TikTok Shop. Deliver against creator-driven revenue commitments through monthly forecasting, pacing, and joint budget submissions. Build and maintain a two-stage operating funnel for broad discovery and concentrated depth partnerships. Lead a multi-channel team, setting weekly pipeline reviews and quarterly program audits to coach dual capability in recruiting and community nurturing. Own tiered commission structures, gifting budgets, contract standards, and FTC compliance while standardizing creator scoring and graduation criteria. Drive creator-led content into paid programs including Meta Spark Ads and TikTok GMV Max, partnering with Paid Media and Creative teams on asset routing and brand voice consistency. Monitor cross-channel KPIs such as revenue contribution, activation rates, and partner retention to deliver monthly performance reporting and quarterly strategic recommendations.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in influencer, affiliate, or creator commerce marketing
- demonstrated cross-channel scope
- Proven track record delivering against creator-driven revenue or affiliate revenue targets
- Experience managing tiered commission structures, creator contracts, and FTC compliance at scale
- Prior people-management experience leading multi-disciplinary teams
Desired Qualifications
- 5+ years of experience running influencer and affiliate programs across multiple commerce surfaces—ideally including TikTok Shop, Amazon affiliate / Creator Connections, and DTC affiliate/publisher relationships
- deep community management background
- understand that durable creator-driven revenue comes from depth-of-relationship with proven winners, not just breadth of activations
- TikTok savvy—fluent in platform mechanics (open collaboration, GMV Max creative pool, live commerce, account health) and the algorithm signals that drive content distribution and commercial outcomes
- both a strategic partnerships thinker and an organized operator—able to architect the program (commission tiers, contract standards, FTC compliance, creator scoring) and run day-to-day partner management with proactive communication
- comfortable owning revenue commitments, with the analytical rigor to forecast, pace, and recalibrate against creator-driven GMV and affiliate revenue targets
- managed and developed multi-channel teams, ideally across different geographies and disciplines
- understand how creator and affiliate ecosystems interact with paid media (GMV Max, Spark Ads, Meta whitelisting), retention marketing, social, and digital commerce
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