Director of Growth
$185,000–$200,000 year
On-siteMurrieta, California, United States
Job Summary
Lead overall paid media strategy across search, social, and retargeting channels while overseeing agency partners and determining media mix allocation based on incremental business impact. Own the ecommerce growth roadmap, create promotional activations aligned with revenue targets, and optimize conversion rate, AOV, and subscription growth through cross-functional collaboration. Develop lifecycle retention strategies to increase customer lifetime value via onboarding, repeat purchases, and loyalty programs, leveraging behavioral data to improve engagement and profitability. Build performance dashboards to report on KPIs, testing results, and investment impact, while partnering with operations and finance to develop revenue forecasts. Hire, mentor team members, and champion a culture of experimentation and accountability to drive sustained business growth and brand health.
Required Qualifications
- 8-10 years of progressive experience
- at least 4 years in leadership roles
- working for a consumer-facing brand
- experience in Growth Marketing
- experience in Performance Marketing
- experience in Ecommerce
- Proven success scaling high-growth direct-to-consumer brands
- Deep expertise across paid social
- Deep expertise across paid search
- Deep expertise across lifecycle marketing
- Deep expertise across SEO
- Deep expertise across ecommerce growth
- Strong understanding of attribution
- Strong understanding of incrementality testing
- Strong understanding of media mix modeling
- Strong understanding of customer acquisition
- Strong understanding of marketing measurement
- Experience owning significant marketing budgets
- accountability for revenue
- accountability for CAC
- accountability for ROAS
- accountability for profitability
- Experience with Shopify Plus
- Experience with modern ecommerce technology stacks
- Advanced analytical skills
- ability to translate complex data into actionable business strategies
- Demonstrated success leading agency partners
- Demonstrated success leading cross-functional initiatives
- Strong executive communication skills
- Strong executive presentation skills
- must be available for monthly in-person meetings at the Murrieta headquarters
- must be available for other key business meetings as needed
Desired Qualifications
- experience within beauty
- experience within skincare
- experience within health & wellness
- experience within consumer products
- experience within apparel
- experience within subscription businesses
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