Director of Growth Marketing
$113,000–$125,000 year
RemoteUnited States
Job Summary
Own the top/mid-funnel pipeline strategy for K-12 school and district partners, managing lead generation, capture, nurture, scoring, and analytics while overseeing email deliverability and Salesforce Account Engagement administration. Execute paid media optimization across Google Ads and drive go-to-market efforts for strategic partners, philanthropists, and education associations. Partner with Sales and RevOps to ensure clear pipeline visibility and drive closed/won revenue. This role requires fluency in marketing automation, deep K-12 district buying cycle knowledge, and hands-on competency with AI tools like Claude to scale productivity. You will report to the Chief Marketing Officer within a lean, outcomes-focused nonprofit team operating on US Eastern time zone hours with up to 15% travel.
Required Qualifications
- Experience as an experienced growth marketer with practical knowledge of the essential tactics, channels, analytics/KPIs and tools common to small and mid-sized companies
- Fluent hands-on knowledge of marketing automation platforms, particularly Salesforce Account Engagement
- A solid understanding of the K-12 district buying cycle, process, and market dynamics
- Seasonality, funding sources, buyer groups, funding pressures/sources, and channels and tactics that are effective at reaching key stakeholders in K-12
- Competency in AI tools like Claude
- A deep, self-guided curiosity for AI's potential in marketing
- Startup mindset
- Ability to work remotely
- US Eastern time zone hours availability
- 10%-15% travel availability
Desired Qualifications
- Knowledge of product-led growth (PLG)
- A general 'growth hacking' mindset
- Familiarity with our specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc.
- Serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context
- Genuine curiosity for the role AI can play in helping a marketing team scale
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