Director of Growth & Demand Gen
$140,000–$175,000 year
RemoteUnited States or Canada
Job Summary
Own demand generation strategy to drive qualified pipeline and customer acquisition while leading marketing and product marketing initiatives across digital channels. Leverage AI to improve marketing execution, decision-making, and operational efficiency, using data and performance insights to inform strategy and optimize results. Test, measure, and scale high-impact marketing initiatives by partnering cross-functionally with Sales, RevOps, Product, and executive leadership. Lead and support a small, agile team through strategic initiatives, execution, and continuous improvement, developing creative, customer-centric messaging that makes complex AI products approachable. Requires 8-10 years of experience in high-growth SaaS or AI, with proven success driving measurable pipeline growth. Compensation ranges from $140,000 to $175,000 for roles in Culver City, California.
Required Qualifications
- 8-10 years of experience in a high-growth SaaS, AI, or technology company
- Proven success leading demand generation and consistently driving measurable pipeline growth
- Strong understanding of digital marketing strategy and performance marketing
- Hands-on experience using AI tools to increase marketing productivity, creativity, and operational efficiency
- Strong analytical mindset with experience using marketing data to guide strategic decisions
- Demonstrated ability to balance strategic planning with hands-on execution
- Experience leading small, cross-functional marketing teams and external agency or contractor relationships
- Comfortable working in fast-paced startup or scaling environments where priorities evolve quickly
- Excellent communication, organizational, and leadership skills
Desired Qualifications
- Experience marketing AI or emerging technology products
- B2C marketing experience or a consumer-first approach to storytelling
- Marketing operations experience, including attribution, reporting, and campaign measurement
- Experience with HubSpot, Gong, Claude, Supermetrics, Webflow, or similar modern marketing technology platforms
- Experience building brands that simplify complex technical products through compelling messaging
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