Director of Ecommerce & DTC Growth
On-siteLos Gatos, California, United States
Job Summary
Own the annual and quarterly DTC growth plan, forecast, priorities, and performance in partnership with the VP Marketing. Lead day-to-day Shopify performance, translate company goals into weekly and monthly actions, and prioritize opportunities across qualified traffic, acquisition, conversion rate, average order value, repeat purchase, retention, and contribution efficiency. Balance short-term revenue with customer economics, brand equity, and sustainable growth while presenting performance updates, risks, and investment priorities to senior leadership. Set channel priorities and budget allocation for paid media across Meta, Google, and TikTok, review campaign performance directly, and diagnose issues to identify wasted spend. Build a disciplined creative testing roadmap with Creative and Social, determine root causes of performance challenges, and measure success using CAC, MER, ROAS, and payback periods. Own the ecommerce roadmap, customer journey, and CRO testing, improving how the website communicates product benefits and brand values. Improve welcome, browse abandon, cart abandon, and replenishment programs to increase repeat purchase and customer lifetime value. Establish trusted weekly and monthly reporting across traffic, CVR, AOV, and retention, translating data into decisions and measurable next steps. Set clear scopes and KPIs for agencies, freelancers, and developers, recommending when work should remain outsourced or be brought in-house. Partner cross-functionally on launches, inventory, forecasting, and emerging channels like TikTok Shop and creator commerce.
Required Qualifications
- 7+ years of ecommerce, DTC growth, digital marketing, or related consumer-brand experience with meaningful ownership of business performance
- A measurable record of growing an ecommerce business or helping a consumer brand navigate a significant stage of growth
- Strong Shopify experience across merchandising, site performance, conversion, and the end-to-end customer journey
- Deep working knowledge of paid media, CRO, email/SMS, lifecycle marketing, retention, analytics, and customer economics
- Hands-on familiarity with Meta Ads Manager, Google Ads, TikTok Ads, Shopify, Klaviyo or a similar platform, GA4, and ecommerce reporting tools
- Ability to review accounts, dashboards, and customer data directly and separate symptoms from root causes
- Experience managing agencies, freelancers, developers, or specialist partners and holding them accountable for business outcomes
- Strong financial and analytical judgment, including comfort with CAC, MER, ROAS, CVR, AOV, LTV, contribution margin, cohorts, and payback periods
- Strong creative judgment and the ability to balance premium brand storytelling with performance-marketing discipline
- High ownership, urgency, organization, and clear communication in a lean, entrepreneurial environment
- The role requires consistent collaboration during Pacific Time business hours
- Periodic travel to Noodle & Boo's Los Gatos, California headquarters for planning and team meetings
Desired Qualifications
- Premium CPG, baby, beauty, skincare, wellness, personal care, home, fashion, or lifestyle brands
- An omnichannel business where DTC works alongside Amazon and major retail partners
- Bundles, subscriptions, loyalty, replenishment, and retention programs
- TikTok Shop, creator-led commerce, performance creative, or affiliate programs
- Tools such as Shopify Plus, Klaviyo, LoyaltyLion, GA4, Triple Whale, Northbeam, Postscript, Attentive, or similar platforms
- Helping an organization move from agency-heavy execution toward stronger internal ownership and accountability
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