Director of Digital Performance Marketing
On-site · Harrisburg, Pennsylvania, United States or Lewisberry, Pennsylvania, United States
Job Summary
Lead planning, execution, and optimization of multi-channel digital campaigns including PPC, SEO/SEM, paid social, display, and email demand generation; manage marketing technology stacks, CRM, lead scoring, and API integrations; analyze campaign performance to maximize ROI and drive revenue; oversee vendor and agency relationships, budget management, and competitive analysis; collaborate across teams to ensure brand alignment and actionable insights for stakeholders.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 7–10+ years of hands-on digital marketing experience
- Proven experience in demand generation and lead generation strategies
- Strong expertise in web analytics tools
- Experience managing marketing technology stacks and integrations
- Ability to work independently and manage multiple initiatives
- Strong analytical, communication, and project management skills
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