Director of Digital Marketing

Oversee full-funnel digital marketing strategy to drive brand awareness and revenue growth through expansion into new channels and optimization of existing efforts. Own the digital media budget and all associated KPIs, leading measurement strategy to guide marketing investment. Lead and grow the digital marketing team of approximately five direct reports, establishing structure, process, and standards while managing agency and vendor relationships. Partner cross-functionally with Site, Creative, Merchandising, Operations, and Finance to align on acquisition and revenue goals, developing reporting and insights for Board and Executive review. Manage headcount planning for the Digital Marketing team and coordinate with global headquarters and local brand/product teams. This role reports to the Chief E-Commerce Officer and supports various agencies within the UNIQLO E-Commerce and store operations framework.