Director of Digital Marketing
$120,000–$140,000 year
On-siteLouisville, Kentucky, United States
Job Summary
Director of Digital Marketing leads the organization’s digital presence in the annuity and wealth management ecosystem, owning lead generation programs focused on engagement, conversions, and pipeline growth. The role requires hands-on experience building multi-channel campaigns across SEO, AEO, content marketing, paid search and social, and analyzing performance with tools such as Google Analytics and SQL. Responsibilities include overseeing the digital marketing ecosystem (Webflow-managed websites, Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms), developing strategies aligned to business goals, managing budgets and vendor relationships, presenting to executive leadership, and staying ahead of industry innovations to inform optimization and ROI across campaigns.
Required Qualifications
- 7+ years experience in B2B digital marketing and lead gen roles
- Strong communication, collaboration, and consensus building skills
- Comfortable working in a fast-paced environment with competing demands requiring high velocity execution
- Ability to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of quality
- Proven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channels
- Deep understanding of conversion optimization techniques and performance marketing strategies
- Expertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills
- Experience with Marketing Cloud, SalesLoft, Salesforce and automation tools
- Knowledge of SQL for data analysis and reporting purposes
- Ability to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performance
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