Director of Digital Marketing and Web
$149,039–$149,039 year
RemoteUnited States
Job Summary
Own the end-to-end digital marketing strategy, including organic discovery, AI search optimization (AEO/GEO), paid media, and website management for corticacare.com. Lead the martech stack, run full-funnel campaigns with CPA/LTV targets, and execute continuous CRO/testing programs using HTML/CSS/JavaScript. Manage agency relationships, build performance dashboards, and ensure strict compliance with HIPAA, CCPA, and privacy regulations via OneTrust. Set the digital roadmap, budget, and team goals while partnering with clinical operations to support new center launches. Report performance to executive leadership and adapt strategy to emerging search technologies.
Required Qualifications
- 8+ years of progressive digital marketing experience
- ownership of SEO and paid media programs with meaningful budgets
- demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery
- hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS
- ability to implement tracking, schema, and page changes without waiting on developers
- demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations
- demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows
- working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics
- expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console
- experience with CRM/marketing automation platforms
- strong CRO instincts and experience running structured testing programs
- 3+ years of experience managing agencies and vendors to clear performance standards
- Must be able to travel to local Cortica centers from time to time
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