Director of Digital Marketing and Web
$149,039–$149,039 year
On-siteSan Diego, California, United States
Job Summary
Own the end-to-end organic discovery strategy, including technical SEO, on-page optimization, local SEO, and content development. Lead answer engine optimization (AEO) and generative engine optimization (GEO) to ensure accurate representation in AI assistants and search. Manage structured data, site architecture, Core Web Vitals, and indexation health while overseeing corticacare.com and related digital properties. Execute paid search, social, and display/video campaigns, optimizing CPA/LTV targets and ensuring compliance with healthcare advertising standards. Build full-funnel campaigns, run continuous CRO/testing programs, and make hands-on updates using HTML/CSS/JavaScript. Manage the martech stack, including GA4, GTM, Salesforce, and OneTrust privacy controls, while partnering with Legal and IT on HIPAA and CCPA compliance. Develop and coach digital marketing talent, oversee agency relationships, and set the digital roadmap and budget. Report performance to executive leadership and partner with cross-functional teams to support new center launches.
Required Qualifications
- 8+ years of progressive digital marketing experience
- ownership of SEO and paid media programs with meaningful budgets
- demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery
- hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS
- ability to implement tracking, schema, and page changes without waiting on developers
- demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations
- demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows
- working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics
- expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console
- experience with CRM/marketing automation platforms
- strong CRO instincts and experience running structured testing programs
- 3+ years of experience managing agencies and vendors to clear performance standards
- Must be able to travel to local Cortica centers from time to time
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