Director of Demand Generation
$120,000–$180,000 year
RemoteUnited States
Job Summary
Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, and partner channels. Directly manage and optimize paid search, paid social, SEO, and marketing automation to drive inbound pipeline, building campaigns in HubSpot and managing spend in Google and LinkedIn. Lead account-based experience programs for priority ICP segments in manufacturing and supply chain, developing executive engagement and targeted digital sequences. Execute partner marketing activities aligned to the global framework and work closely with Sales Development to define lead management SLAs and optimize handoff processes. Build and maintain dashboards tracking funnel performance and channel efficiency to make fast, informed optimization decisions. Manage a small team, external agencies, and the demand gen budget while hiring and developing output quality.
Required Qualifications
- 7–10 years of B2B demand generation experience
- at least 3 years in a senior or lead role owning pipeline targets in a high-growth technology company
- Proven operator with hands-on digital marketing chops
- experience personally managing paid search and paid social campaigns
- experience building HubSpot workflows
- ability to diagnose funnel performance at the channel level without relying on an analyst
- demonstrated track record of building inbound engines (SEO, content, paid, automation) that generate consistent, qualified pipeline
- experience running account-based programs using 6sense or equivalent
- clear point of view on how to tier accounts, personalize outreach, and measure account engagement
- hands-on proficiency with Salesforce
- hands-on proficiency with HubSpot
- hands-on proficiency with 6sense
- hands-on proficiency with LinkedIn Campaign Manager
- ability to own these tools directly
- Strong analytical instincts
- ability to build a pipeline model in a spreadsheet
- ability to communicate performance clearly to senior stakeholders
- AI-forward mindset
- active interest in applying AI tools to accelerate campaign development, audience targeting, content personalization, and channel optimization
Desired Qualifications
- Industrial or enterprise SaaS background
- experience marketing complex technology solutions to operations, EHS, risk, or supply chain buyers
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