Director of Content Marketing
$170,000–$180,000 year
On-siteAustin, Texas, United States
Job Summary
Develop and execute a cohesive content marketing strategy across Chartbeat, Tubular Labs, Lineup Systems, and FatTail, aligning editorial calendars with revenue goals. Lead a team of writers, strategists, and designers to produce benchmark reports, whitepapers, case studies, and videos that transform proprietary web and social video datasets into compelling narratives. Architect full-funnel demand generation programs, manage SEO/AIO optimization, and define buyer personas to drive organic traffic and pipeline growth. Track performance metrics including MQL generation and ROI to continuously optimize content operations. Partner with Brand, Growth Marketing, Product Marketing, and Sales Enablement to ensure consistent messaging across go-to-market initiatives.
Required Qualifications
- 6+ years of content marketing experience in B2B SaaS, enterprise technology, or digital media industries
- 3+ years in a team leadership or management role, coaching and developing team members and guiding writers and content strategists
- Proven track record of managing content operations across multiple brands, product lines, or sub-brands
- Exceptional ability to transform complex datasets and technical media concepts into engaging, narrative-driven content
- Demonstrated success using content marketing as a lead generation tool that directly contributes to sales pipeline growth
- Expertise in full-funnel content distribution, organic search strategies, and modern SEO best practices
- Proficiency with marketing automation platforms (e.g., HubSpot), CMS tools (Webflow preferred), and SEO analytics software (e.g., SEMrush)
- Deep understanding of the digital publishing, video analytics, or digital advertising ecosystems
- Outstanding editorial vision, writing, and copyediting skills with an uncompromising eye for quality and accuracy
- Strong project management capabilities, with a track record of executing multi-channel editorial calendars in high-growth environments
- Proven experience partnering with Product Marketing and PR to execute cross-functional product launches and brand campaigns
- Analytical mindset with experience establishing content marketing dashboards, tracking ROI, and presenting metrics to leadership
- Growth-oriented, agile leader capable of operating as both a high-level strategist and an executive editor
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