Director of Communications – International Shows (Touring & Resident)
On-siteLondon, England, United Kingdom
Job Summary
Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs for markets outside the Americas. Embed communications within the end-to-end demand engine, integrating public affairs to support market entry and growth strategies. Own show-specific social media channels and drive creator-led content to build cultural relevance while managing show-level issues and acting as a spokesperson for international productions. Orchestrate cross-functional alignment with legal, HR, operations, and sponsorship teams to ensure cohesive show launches across diverse time zones and languages. Lead and develop embedded PR teams and agency rosters, approving appointments and setting performance standards tied to ticket sales and brand equity. Based in London, this role serves as the central communications lead for Europe, the UK, Middle East, Africa, and Asia-Pacific, ensuring alignment between show storytelling and market-level marketing plans.
Required Qualifications
- 10+ years in communications/PR with multi-market, international leadership experience
- Proven ability to operate communications as a growth and demand lever tied to sales outcomes
- Strong experience in consumer, brand, or entertainment PR, ideally with campaign or launch ownership
- Experience working with government or public sector stakeholders in international markets
- Deep media relationships across the UK and Europe, with demonstrated reach into additional international markets
- Experience directly leading distributed, multi-time-zone in-house teams, including teams embedded with touring operations
- Proven track record appointing, contracting, and managing PR agencies across multiple markets
- Strong command of organic social media strategy and community management for consumer or entertainment brands
- Ability to operate in a matrixed, cross-functional environment with a North America–based headquarters
- Fluent in English (mandatory)
- Willingness to travel frequently across international markets
Desired Qualifications
- Additional language(s) relevant to key international markets (e.g. French, Spanish, German, Arabic, Japanese, Mandarin)
- Experience in entertainment, touring productions, live events, or premium brands
- Strong understanding of how communications integrates with marketing, CRM, and revenue generation
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