Director of Business Development DACH (m/w/d) im Direktvertrieb

Lead generation and scalable sales initiatives across web, contact center, and post-booking channels to maximize direct sales performance. Define the commercial roadmap for the DTC channel, focusing on product positioning, pricing, and customer value. Monitor commercial KPIs and execute growth measures while collaborating with B2B sales, marketing, and revenue management teams to ensure cross-channel synergies. Analyze customer data to identify high-potential segments and develop tailored offers, driving prepaid onboard revenues and future cruise bookings. Establish direct sales partnerships and explore new outbound methods to reach customers beyond traditional digital campaigns. Manage CRM strategy and segmentation to optimize customer value before and during the cruise.