Director of Brand Strategy
$154,000–$250,000 year
RemoteUnited States
Job Summary
Define and evolve Workiva's brand positioning, narrative, and architecture to drive awareness and share of voice among C-suite buyers. Lead a team to govern brand standards, manage agency relationships, and execute integrated campaigns aligned with company objectives. Build brand measurement frameworks that connect metrics to business outcomes like pipeline and retention, leveraging AI tools for scalable frameworks and efficiency. This role sits within Workiva's centralized Global Brand Marketing team, which partners across the business to ensure consistent brand expression. As Workiva transitions to a fully AI-embedded organization, you will help future-proof the brand's operation while defining a category in the enterprise and AI-driven landscape.
Required Qualifications
- 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency
- Bachelor's degree in Marketing, Communications, Business, or a related field
Desired Qualifications
- Demonstrated experience leading and developing teams
- Proven experience in B2B SaaS or platform companies at enterprise scale
- Track record defining brand narratives, positioning, and messaging systems
- Experience owning brand measurement frameworks and connecting brand metrics to business outcomes
- Strong ability to influence senior stakeholders across multiple functions
- Experience building or evolving a category-defining brand platform
- Experience managing agency relationships across creative, research, and media
- Ability to dive into market data and research and identify which insights actually matter — and translate them into a clear, compelling narrative for designers, writers, and executives alike
- Experience governing naming and brand architecture at scale across a growing product portfolio
- Familiarity with brand governance at global scale across multiple languages and regions
- Genuine curiosity about or hands-on experience with AI's role in modern brand and marketing systems
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