Director of Brand Strategy

Set the tone and strategic direction for major brand relationships, new business pursuits, and long-term sports partnerships across Game Seven and Excel Sports Management. Build clear brand positioning, audience insights, and strategies that guide creative, experiential, and partnership work, ensuring ideas ladder into a tight brand narrative. Lead on long-term brand platforms and playbooks for clients partnering with sports teams and leagues, from current accounts to new business pitches. Drive the strategy-to-creative pipeline by creating inspiring briefs and shaping concepts, while presenting with clarity to senior internal and external stakeholders including CMOs. Manage and mentor Strategists to encourage insights-backed thinking, developing the Brand Strategy specialty as the agency grows.