Director of Brand + Marketing
$125,000–$175,000 year
On-site · Tribeca, New York, United States
Job Summary
Director of Brand + Marketing role leading brand strategy, tone, and multi-channel campaigns for In Common With and Quarters. Develops product narratives, ensures consistent voice and visual standards across digital, retail, and physical environments, and aligns brand initiatives with growth and revenue goals. Leads internal brand/creative team and external collaborators, owns budgets and SOPs, and sets KPIs to measure impact across awareness, engagement, acquisition, and revenue. Requires building scalable brand systems, leading cross-functional collaboration with Product Design, Sales, Operations, and external partners, and leveraging tools like Shopify, GA4, Klaviyo, and CRM platforms to optimize performance. 40 hours/week in Tribeca, NY; 125k-175k annual salary; full-time; located in the US.
Required Qualifications
- 10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
- Demonstrated ability to define brand positioning and translate it into cohesive systems—spanning product narratives, campaigns, and channels—that drive both desirability and revenue.
- Deep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance.
- Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
- Experience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution.
- Proven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution.
- Experience managing budgets, forecasting, and aligning investment with business goals.
- Must be authorized to work in the United States without current or future employer sponsorship.
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