Director of Brand Marketing
On-siteFarmingdale, New York, United States
Job Summary
Lead annual and long-range brand strategies that drive sustainable growth and strengthen brand equity across the portfolio. Develop and execute integrated 360° marketing strategies spanning retail, e-commerce, social, influencer, PR, and paid media to deliver measurable commercial impact. Partner with Product Development to shape innovation strategy and lead comprehensive go-to-market plans for a large portfolio of annual product launches. Collaborate cross-functionally with Digital, Social, Creative, PR, and Sales teams to translate consumer insights into breakthrough programs that drive awareness, trial, loyalty, and revenue. Manage brand planning, forecasting, and budgeting while championing a consumer-first mindset to identify growth opportunities. Lead and mentor a high-performing marketing team in a fast-paced, founder-led environment focused on creativity, agility, and continuous improvement.
Required Qualifications
- 8+ years of progressive brand marketing experience
- 5+ years within prestige beauty, cosmetics, skincare, wellness, or adjacent consumer categories
- Experience leading high-performing teams and cross-functional initiatives
- Proven success launching and scaling beauty products across retail and direct-to-consumer channels
- Strong understanding of today's beauty landscape, creator economy, and omnichannel consumer journey
- Experience working within founder-led brands
- Experience managing launches at Sephora, Ulta, or specialty beauty retailers
- Experience partnering closely with Product Development, Marketing and Sales teams
Desired Qualifications
- You're energized by building
- You are low ego and a team player
- You make things happen
- You're tuned into culture
- You take ownership
- You have a strong understanding of professional makeup artists, beauty creators, and beauty retail environments
- You are a highly collaborative leader who thrives in fast-paced growth environments
- You're a strategic thinker with strong creative instincts and analytical rigor
- You are an exceptional communicator capable of influencing across all levels of an organization
- Comfortable operating as a player-coach, balancing strategy, leadership, and hands-on execution
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