Director of Brand & Communications
On-siteAustin, Texas, United States
Job Summary
Evolve brand guidelines and translate business strategy into compelling narratives, award submissions, and external recognition opportunities. Own the editorial strategy, content calendar, and library across thought leadership, blogs, whitepapers, and digital campaigns, optimizing for SEO, AEO, and GEO while partnering with cross-functional teams. Lead creative production workflows using Canva, WordPress, and SEMrush to ensure all assets reflect brand standards. Manage the organic social media strategy, executive thought leadership programs, and employee advocacy initiatives to drive market visibility. Establish KPIs for brand awareness, website performance, and inbound lead generation, analyzing data to recommend improvements. Own the budget and vendor relationships for brand, content, and digital platforms.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
- 5+ years of modern B2B marketing communications, content marketing, or brand marketing experience in an enterprise software or SaaS organization
- Proven success developing and executing integrated marketing communications strategies that increase brand awareness, generate inbound demand, and support revenue growth
- Exceptional writing, editing, storytelling, and messaging skills with the ability to translate complex technical concepts into clear, compelling content for multiple audiences
- Sharp attention to detail, with a strong commitment to accuracy, consistency, and quality across written, visual, and digital communications
- Demonstrated expertise in content marketing, website strategy, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), social media, and digital marketing best practices
- Experience managing corporate websites, editorial calendars, and integrated content programs that support the entire buyer journey
- Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights
- Proficiency with modern marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush or similar SEO platforms, Canva or Adobe Creative Suite, and Microsoft Office
- Excellent project management, communication, and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
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