Director of B2B Marketing & Sales Enablement
$130,000–$160,000 year
RemoteUnited States
Job Summary
Define and own a multi-year sales enablement strategy aligned to Health-E Commerce's growth plan, sales team KPIs, and channel strategy. Build the enablement playbook, operating model, and prioritization framework while leading a small, high-impact team dedicated to training, learning experience design, and B2B marketing. Design role-based onboarding, curricula covering FSA/HSA fundamentals, and a certification framework that ties to manager coaching. Own the creation and governance of sales-facing content, including messaging frameworks, playbooks for TPAs and employers, discovery guides, and ROI calculators. Standardize sales processes across different motions and integrate methodology into pipeline reviews and deal strategy sessions. Partner with business intelligence and finance to link enablement programs to commercial outcomes like new partner acquisition and revenue growth. Conduct regular field listening to refine coaching and the enablement roadmap, while collaborating with Marketing and Product to support major category launches and partner integrations.
Required Qualifications
- Minimum of 8+ years of experience in B2B or B2B2C sales enablement, commercial L&D, revenue operations, or closely related roles
- At least 4+ years leading teams
- Experience in healthcare, health benefits, digital health, or closely related domains (e.g., HSAs/FSAs, benefits administration, employer benefits)
- Track record building or scaling enablement in a high-growth, investor-backed environment (PE or VC), with demonstrable impact on sales productivity and revenue
- Strong understanding of complex, multi-stakeholder sales cycles (e.g., employers, TPAs, payers, HR and finance leaders, procurement)
- Demonstrated ability to design, implement, and measure end-to-end enablement programs (onboarding, ongoing training, certifications, manager coaching)
- Hands-on experience with modern sales and enablement tools (CRM, LMS/LXP, content management, sales engagement, conversation intelligence)
- Excellent communication, storytelling, and facilitation skills; able to translate regulatory/tax and product complexity into simple, compelling value propositions
- Strong analytical skills and fluency with data; comfortable working with business intelligence and Finance to tie enablement initiatives to business outcomes
- Experience in e-commerce, marketplace, or retail-adjacent environments with a focus on category management and enablement
- Background in instructional design / learning experience design for adult learners
- Bachelor's degree in Business, Marketing, Education, Healthcare Administration, or related field
- Willingness to travel periodically up to 10% for partner meetings, field observations, sales kickoffs, and leadership offsites
- Must be able to work EST hours
Desired Qualifications
- MBA or relevant advanced degree a plus
- Familiarity with AI-enabled tools for content creation, personalization, call analysis, and knowledge management
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.