Director of B2B Marketing
RemoteUnited States
Job Summary
Build the B2B marketing function from scratch by defining strategy, structure, and tools to support eLocal's growth in the home services space. Own the budget conversation by assessing channels, running tests, and presenting data-backed ROI justifications for spend across paid, organic, event, and content mix. Design multi-channel campaigns on LinkedIn, email, and webinars that move prospects to proposal requests, while articulating the value of the Pay-Per-Lead/Call model to SMB owners and national teams. Partner with sales to track performance from first touch through contract, recommend high-ROI industry conferences, and arm the team with tailored collateral and internal branding. Convert internal metrics into case studies and whitepapers to prove lead conversion.
Required Qualifications
- 8-10 years in B2B marketing
- direct experience in home services, local services, or a related vertical
- Experience either building a marketing function from the ground up, or operating inside one at a competitor or comparable company where you had a firm grasp of the budget, channel mix, and strategy behind a successful playbook
- Comfortable owning budget recommendations: you can build a business case for spend, defend it with data, and adjust course when a channel isn't performing
- Equally comfortable discussing CPA and LTV as you are planning how to make the biggest impact at a trade event
- You know how to reach small business owners (SMBs) and corporate marketing managers where they live
- You can take complex performance data and turn it into a simple, persuasive narrative about growth
- You have a sales-oriented mindset
- Proven ability to mentor a small team of specialists while remaining a player-coach
Desired Qualifications
- ideally with direct experience in home services, local services, or a related vertical
- Experience either building a marketing function from the ground up, or operating inside one at a competitor or comparable company where you had a firm grasp of the budget, channel mix, and strategy behind a successful playbook - and can bring that thinking to eLocal
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