Director of Admissions & Marketing

Lead the facility’s admissions, marketing, and community relations initiatives to drive occupancy growth. Develop and implement strategic marketing and referral outreach plans; foster relationships with hospitals, physicians, community organizations, and referral partners; oversee the admissions process from inquiry to move-in; collaborate with interdisciplinary teams to evaluate and place residents; lead tours, coordinate events, and represent the facility in the community; monitor market trends to maintain a competitive advantage. Qualifications include a proven track record in admissions, marketing, or business development within healthcare (preferably skilled nursing or post-acute care); strong communication, organization, and relationship-building skills; ability to balance high-volume admissions with quality, compliance, and customer satisfaction; knowledge of healthcare regulations and insurance processes (Medicare/Medicaid) preferred; long-term care experience required. We offer a competitive salary based on experience plus comprehensive benefits, PTO, and professional growth opportunities.