Director of Ad Platform Operations
$196,000–$294,000 year
On-sitePittsburgh, Pennsylvania, United States
Job Summary
Own Google Ad Manager structure and hygiene including canonical ad unit design, yield group logic, and trafficking workflows with clear SLAs. Act as the senior escalation point for complex campaign delivery issues across direct, PMP, and programmatic deals, working directly with buyers, DSPs, and internal teams to monitor pacing and reconcile reporting discrepancies. Partner with Sales and Account Management on pre-sale feasibility, targeting requirements, and programmatic deal setup while building documentation to support commercial teams. Accelerate premium programmatic revenue by packaging inventory, configuring always-on and custom PMP/PG deals, and onboarding new demand sources without degrading operational quality. Drive prioritization of critical resources and technology required to scale ad operations.
Required Qualifications
- 8+ years in digital advertising, AdOps, or technical advertising solutions
- deep hands-on expertise in Google Ad Manager
- expertise in trafficking
- expertise in QA
- expertise in troubleshooting
- expertise in pacing
- expertise in reporting
- expertise in campaign delivery across direct and programmatic
- Experience working directly with buyers, DSPs, SSPs, or publisher-side programmatic teams
- strong knowledge of programmatic buying
- strong knowledge of measurement
- strong knowledge of ad verification
- strong knowledge of targeting
- strong knowledge of deal types
- strong knowledge of the operational realities of PMP and PG execution
- A proven ability to build or scale operational systems
- ability to build or scale SLA-based support workflows
- ability to build or scale escalation paths
- ability to build or scale QA processes
- ability to build or scale documentation
- ability to build or scale ticket-based issue management
- Experience partnering cross-functionally with Sales, Account Management, Product, Engineering, and Data
- Sound judgment
- strong communication skills
- the ability to stay hands-on in the details
- ability to set strategy
- ability to raise the bar for how the function operates
Desired Qualifications
- Experience helping a premium publisher or consumer app scale from open-auction programmatic toward a deal-led PMP/PG model
- Experience with first-party data signaling
- Experience with audience packaging
- Experience with other ways publishers make inventory more valuable to buyers
- Experience with video and mobile app ad products
- knowledge of the technical requirements around viewability
- knowledge of click tracking
- knowledge of measurement (in video/mobile context)
- knowledge of creative QA (in video/mobile context)
- Experience managing globally distributed operations support
- experience managing offshore or external vendor partners
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