Director of Ad Platform Operations
$196,000–$294,000 year
On-siteNew York, United States
Job Summary
Own Google Ad Manager structure and hygiene including canonical ad unit design, yield group logic, and trafficking workflows with clear SLAs. Act as the senior escalation point for complex campaign delivery issues across direct, PMP, and programmatic deals, monitoring pacing and reconciling reporting discrepancies. Partner with Sales and Account Management on pre-sale feasibility, targeting requirements, and programmatic deal setup while building documentation to support commercial teams. Accelerate premium programmatic revenue by packaging inventory, configuring always-on and custom PMP/PG deals, and onboarding new demand sources without degrading UX. Identify critical resources and technology required to scale operations and drive prioritization across vendors and internal teams. This role evolves Duolingo's ad business from an open-auction setup into a premium, deal-led programmatic model.
Required Qualifications
- 8+ years in digital advertising, AdOps, or technical advertising solutions
- deep hands-on expertise in Google Ad Manager
- expertise in trafficking
- expertise in QA
- expertise in troubleshooting
- expertise in pacing
- expertise in reporting
- expertise in campaign delivery
- Experience working directly with buyers
- Experience working directly with DSPs
- Experience working directly with publisher-side programmatic teams
- strong knowledge of programmatic buying
- strong knowledge of measurement
- strong knowledge of ad verification
- strong knowledge of targeting
- strong knowledge of deal types
- strong knowledge of the operational realities of PMP and PG execution
- A proven ability to build or scale operational systems
- ability to build or scale SLA-based support workflows
- ability to build or scale escalation paths
- ability to build or scale QA processes
- ability to build or scale documentation
- ability to build or scale ticket-based issue management
- Experience partnering cross-functionally with Sales
- Experience partnering cross-functionally with Account Management
- Experience partnering cross-functionally with Product
- Experience partnering cross-functionally with Engineering
- Experience partnering cross-functionally with Data
- Sound judgment
- strong communication skills
- the ability to stay hands-on in the details
- the ability to set strategy
- the ability to raise the bar for how the function operates
Desired Qualifications
- Experience helping a premium publisher or consumer app scale from open-auction programmatic toward a deal-led PMP/PG model
- Experience with first-party data signaling
- Experience with audience packaging
- Experience with video and mobile app ad products
- knowledge of the technical requirements around viewability
- knowledge of the technical requirements around click tracking
- knowledge of the technical requirements around measurement
- knowledge of the technical requirements around creative QA
- Experience managing globally distributed operations support
- Experience managing offshore operations support
- Experience managing external vendor partners
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