Director, NIL Revenue & Activation - Ohio State University
On-siteColumbus, Ohio, United States
Job Summary
Own and grow Ohio State's emerging revenue verticals including memorabilia, merchandise, experiences, and events, building scalable, repeatable businesses. Design and operate direct-to-consumer and eCommerce channels from storefront strategy through pricing, promotions, inventory, and fulfillment. Lead the selection, implementation, and optimization of the commerce technology ecosystem, using first-party fan data to drive acquisition, conversion, and retention. Oversee the end-to-end NIL function from opportunity sourcing through contracting, College Sports Commission approval, activation, and fulfillment. Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return. Develop a strategic NIL plan across all 36 sports and lead a high-performing, cross-functional team spanning commerce, marketing, and NIL operations.
Required Qualifications
- Bachelor's degree in Business, Marketing, Sports Management, or a related field
- 10+ years in revenue generation, eCommerce/DTC, or commercial growth
- Proven record of building and scaling new revenue streams
- Team leadership experience
- Hands-on experience operating an eCommerce/DTC business
- Experience launching new businesses, products or commercial ventures in competitive DTC categories
- Demonstrated P&L ownership
- Data-driven, test-and-learn approach to growth
- Sharp negotiator
- Relationship-builder
- Outstanding communication skills
- Strategic, creative operator
- Bias for action
Desired Qualifications
- Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred
- Prior NIL experience preferred
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