Director, Membership Growth & Fan Innovation
$90,000–$110,000 year
On-siteSan Jose, California, United States
Job Summary
Own and continuously evolve the season ticket product, including pricing strategy, tiering, benefits, and packaging across fan segments. Develop and execute high-impact campaigns that create urgency, drive demand, and build key sales-driving moments like launches and deadlines. Design a best-in-class end-to-end member journey from purchase through renewal to strengthen emotional connection and reduce churn. Partner closely with ticket sales to align demand generation and conversion while collaborating with marketing, content, and soccer operations. Establish a test-and-learn environment across pricing and messaging, leveraging CRM data to segment outreach and adjust strategies in real time. Drive the club toward a full season ticket sellout by introducing innovative membership models and rewarding tenure.
Required Qualifications
- 7–12+ years of experience in growth marketing, product development, fan experience, or DTC business models
- Proven ability to drive revenue through product innovation and marketing execution
- Experience owning a business line, category, or major initiative
- Strong analytical and strategic thinking skills
- Ability to operate in a fast-paced, evolving environment with high accountability
- Excellent communication and cross-functional collaboration skills
Desired Qualifications
- Experience in sports, entertainment, or live events
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