Director, Member Growth & Customer Activation
On-siteDes Moines, Iowa, United States
Job Summary
Develop and execute strategies to increase customer engagement and whole-acre adoption across Landus business lines. Lead the development of customer segmentation, commercial activation, and customer journey initiatives while directing Business Intelligence Analyst work to drive actionable insights. Partner with Grain, Agronomy, and Operations teams to translate data into growth opportunities, establish performance measures, and influence stakeholders without direct authority. Provide leadership, coaching, and succession planning for the Marketing Manager and Business Intelligence Analyst functions. Prepare executive presentations and recommend adjustments based on performance data to maximize share of wallet and member retention.
Required Qualifications
- Bachelor's degree in Business, Marketing, Agriculture, Communications, Economics or a related field
- Seven or more years of progressive experience in marketing, sales, business development, customer engagement, agriculture or a related commercial function
- Agricultural industry experience
- Demonstrated experience utilizing customer insights and data to influence business decisions
- Strong analytical and strategic thinking skills
- Experience leading cross-functional initiatives
- Strong communication, facilitation and presentation skills
- Ability to influence and drive results without direct authority
Desired Qualifications
- Experience working with customer segmentation, CRM systems or business intelligence tools
- Experience supporting commercial or sales organizations
- Cooperative, agribusiness, grain, agronomy or animal nutrition experience
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