Director, Media Strategy
$100,000–$140,000 year
RemoteUnited States or Canada
Job Summary
Develop comprehensive B2B media strategies that align with client marketing objectives and translate broader demand-generation goals into actionable, full-funnel media plans. Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, and traditional channels while guiding planning, activation, and optimization teams. Partner with channel specialists and account management to execute campaigns, review performance data for insights, and establish measurement frameworks. Build relationships with B2B media vendors, negotiate placements, and manage substantial media budgets to ensure responsible investment. Serve as a trusted advisor to clients, presenting strategy and results with clarity while mentoring junior team members and fostering cross-functional collaboration. This remote role supports Fortune 50 companies and global brands in redefining go-to-market systems, offering a salary of $100k-$140k for candidates in the US or Canada.
Required Qualifications
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
- Strong experience developing and executing media strategies for B2B clients
- Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
- Experience working with The Trade Desk, DV360, or comparable programmatic platforms
- Experience managing substantial media budgets and working with media vendors and platform partners
- Strong analytical skills and experience interpreting media performance data and reporting
- Experience leading client presentations and providing strategic media recommendations
- Previous experience mentoring, managing, or providing direction to media professionals
- Excellent communication, presentation, and relationship-management skills
- Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
- A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams
- Bachelor's degree in Marketing, Communications, Business, or a related field
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