Director, Media Strategy (Champs) #2390
$150,000–$170,000 year
On-site · St. Petersburg, Florida, United States
Job Summary
The Director, Media Strategy leads data-driven, full-funnel media planning and execution across brand and business priorities, owning media investment budgeting and omni-channel strategy (TV, streaming, digital, social, OOH, and emerging platforms) to drive brand growth and customer engagement. Responsibilities include developing integrated media strategies, aligning media with brand storytelling and customer experience, collaborating with digital/analytics teams to monitor KPIs, managing agency relationships, driving cross-functional execution, and leading a high-performing team. Required capabilities include 10+ years in media strategy/marketing, proficiency with analytics/tools (e.g., Google Analytics, Meta Ads, DSPs), strong leadership and executive presentation skills, and experience operating in complex, matrixed organizations. Preferred experience in retail/fashion/consumer-focused industries and familiarity with media transformation and advanced attribution methodologies.
Required Qualifications
- 10+ years of experience in media strategy, planning, investment, or integrated marketing roles
- Proven experience leading full-funnel media campaigns across multiple channels and consumer touchpoints
- Deep understanding of traditional, digital, social, streaming, and emerging media platforms
- Strong analytical capabilities with experience using media and performance tools such as Google Analytics, Meta Ads, DSP platforms, or media measurement solutions
- Experience managing large budgets, agency partnerships, and cross-functional stakeholder relationships
- Strong leadership, communication, and executive presentation skills
- Experience operating within complex, matrixed organizations
- Ability to balance strategic vision with operational execution and measurable business impact
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.