Director, Media, Social Engagement & Industry Analyst Relations
$220,000–$280,000 year
RemoteUnited States
Job Summary
Lead Riverbed's global media and social engagement strategy across the Americas, ensuring consistent messaging and measurable impact. Own the industry analyst relations program, managing briefings, inquiries, evaluation submissions, and relationship development with firms like Gartner, Forrester, and IDC. Build strong relationships with key analysts while developing proactive media strategies to generate high-quality coverage across business, technology, and trade publications. Guide executive communications, including media preparation, briefing materials, and thought leadership content, while providing strategic direction to the Social Media Engagement Specialist. Track program performance metrics such as share of voice, sentiment, and message pull-through. This role supports Riverbed's leadership in AI-powered observability and Digital Employee Experience, driving market visibility for a company serving 95% of the FORTUNE 100.
Required Qualifications
- 15+ years of experience in corporate communications, media relations, industry analyst relations, public relations, or related communications roles
- preferably in enterprise software or enterprise IT
- Deep experience working with leading research and advisory firms
- established relationships at Gartner, Forrester, IDC, or comparable firms
- Proven success leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, or similar research processes
- Strong understanding of enterprise IT markets, including observability, AIOps, Digital Employee Experience, digital workplace, network performance, and AI-driven technology trends
- Excellent writing, storytelling, executive presence, and stakeholder management skills
- ability to translate technical concepts into clear, compelling narratives
- Experience managing agencies, cross-functional partners, global communications programs, and direct or dotted-line team members
- Must be able to travel up to 15%
- reside anywhere in the United States
Desired Qualifications
- advanced degree a plus
- Proven Experience leading a high-performing team in a global enterprise technology company or technology PR agency
- Proven track record generating Tier 1 media coverage across business press and leading technology trade publications
- Familiarity with PR, analyst relations, social media, and reporting tools
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