Director Marketing - US

Develop and execute integrated marketing strategies that align with organizational goals, support revenue growth, and strengthen brand awareness. Lead brand strategy, positioning, messaging, and visual identity while directing internal and external communications, including press releases, executive messaging, and crisis communications. Own the annual marketing plan, budget, and resource allocation process to ensure effective prioritization and return on investment. Manage relationships with external agencies and partnerships, oversee demand generation campaigns, and lead digital strategy including SEO, SEM, and social media. Analyze performance metrics to optimize targeting and pipeline contribution. Coach and develop the marketing team while partnering cross-functionally with sales and product leadership to align priorities with commercial objectives.