Director, Marketing Technology
RemoteUnited States
Job Summary
Own the marketing technology stack by architecting, operating, and governing the martech ecosystem including CDP, MMP, lifecycle messaging, and analytics tooling. Manage vendor partners like Segment, AppsFlyer, and Braze while building and optimizing ad channel integrations with Meta, Google, and TikTok. Serve as the data backbone for the team by constructing pipelines, data models, and self-serve analytical dashboards that power reporting and audience segmentation. Ship the technical build for monthly rewards and offers programs, including targeting logic, delivery, and post-campaign readouts. Act as the technical bridge between Marketing, Product, and Engineering to scope requests and offload build work from the core product team.
Required Qualifications
- 7+ years across software engineering, data engineering, or marketing technology, with meaningful time spent as a hands-on engineer
- Proven experience owning a modern martech stack at a consumer company: CDP (Segment or similar), MMP (AppsFlyer, Adjust, or Branch), and lifecycle platforms (Braze or similar)
- Strong SQL and working proficiency in a scripting language (Python or JavaScript); comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses
- Deep understanding of mobile and web attribution: conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality
- A clear communicator who bridges marketing, engineering, and executive audiences
- Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes
- Bachelor's degree or an equivalent combination of education, training, and experience
- Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings
Desired Qualifications
- You might thrive in this role if you have: 7+ years across software engineering, data engineering, or marketing technology, with meaningful time spent as a hands-on engineer
- You might thrive in this role if you have: Proven experience owning a modern martech stack at a consumer company: CDP (Segment or similar), MMP (AppsFlyer, Adjust, or Branch), and lifecycle platforms (Braze or similar)
- You might thrive in this role if you have: Strong SQL and working proficiency in a scripting language (Python or JavaScript); comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses
- You might thrive in this role if you have: Deep understanding of mobile and web attribution: conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality
- You might thrive in this role if you have: A clear communicator who bridges marketing, engineering, and executive audiences
- You might thrive in this role if you have: Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes
- You might thrive in this role if you have: You are hungry for action and you'd rather ship a working solution this week than a perfect one next quarter
- Some of the technology we use: Kotlin
- Some of the technology we use: gRPC
- Some of the technology we use: Protocol Buffers
- Some of the technology we use: Dagger
- Some of the technology we use: Postgres
- Some of the technology we use: JOOQ
- Some of the technology we use: BigQuery
- Some of the technology we use: Kubernetes
- Some of the technology we use: Terraform
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