Director, Marketing Strategy, Planning, and Operations
$191,000–$210,000 year
On-siteNew York, United States
Job Summary
Own the end-to-end marketing budget process, including planning, allocation, in-year reprioritization, and reporting to ensure a single, trusted view of spend across all pillars. Analyze cross-channel investment optimizations using CAC, LTV, Retention, and ROI to inform the media mix approach, while partnering with Finance and every marketing pillar to build annual and quarterly budget scenarios. Assess and surface risk across the marketing plan by focusing on pacing, channel concentration, and forecast variance, bringing forward mitigation options before they become problems. Build the operating cadence encompassing planning cycles, budget reviews, and cross-pillar syncs to keep the organization aligned, and serve as the analytical backbone by turning performance data into clear recommendations. Lead post-mortems and forecasting reviews on major investments, capturing lessons learned to feed back into the next planning cycle. Maintain the tools and reporting infrastructure that make marketing spend and performance visible to stakeholders from channel owners to executive leadership.
Required Qualifications
- 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning
- ideally with exposure to a DTC or subscription business
- deeply numbers-driven
- comfortable building financial models, budget scenarios, and forecasts
- ability to translate financial models, budget scenarios, and forecasts into clear recommendations for non-financial stakeholders
- experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoff decisions
- ability to spot risk early in pacing, concentration, or forecast variance
- ability to bring structured, credible recommendations to leadership
- experience building or running planning cadences and operating rhythms
- ability to keep a multi-channel or multi-team organization aligned around shared goals
- strong executive presence
- ability to communicate complex tradeoffs simply and persuasively to senior stakeholders
- comfortable being the person in the room who asks 'does this add up'
- ability to bring structure to ambiguity
- ability to thrive in a fast-paced and ambiguous environment
- naturally curious and proactive self-starter
- constantly on the lookout for new opportunities and solutions
- owner
- excellent problem-solving skills
- ability to prioritize tasks effectively
- strong attention to detail
- detail-oriented
- proactive
- ability to thrive as a self-starter
- ability to excel in managing multiple projects simultaneously
- skilled communicator
- ability to absorb and distill complexity into simple terms to drive decision making
- love dogs
- ability to excel in an in-office culture
- ability to thrive on collaboration and magnetism of working in a shared space
- ability to foster deeper connections and engagement
- ability to be in office 4 - 5 days a week
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