Director, Marketing Strategist, Nashville - The Orchard
On-siteNashville, Tennessee, United States
Job Summary
Lead integrated marketing strategies for high-profile artists and labels across country, indie, hip-hop, and metal genres, owning end-to-end campaign planning, execution, and measurement. Act as the marketing point of contact for assigned partners, providing strategic counsel to managers and artists while driving long-term value through deep relationship building. Oversee culturally resonant content conceptualization, digital strategy, and fan engagement using first-party data like email and SMS. Translate performance analytics into actionable recommendations for senior stakeholders and optimize ongoing efforts based on platform trends. Collaborate cross-functionally with Paid Media, Creative Services, and Audience Development teams to ensure timely, impactful campaign delivery. This office-first role requires in-office presence four days a week and occasional late-night or weekend support for client needs.
Required Qualifications
- 10+ years of experience in music marketing, brand strategy, or entertainment/media
- strong track record of managing high-impact campaigns
- experience working within cross-functional teams
- Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first party data and fan engagement channels
- A strategic thinker and creative problem-solver
- comfortable managing a high volume of work
- Proficient in Audience Development with a focus on first party data like email and SMS, content strategy, performance analysis, and CRM tactics
- Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners
- Insightful and globally minded
- understand cultural nuances across markets
- can translate them into marketing opportunities
- Passionate about music, pop culture, and fan behavior
- sharp eye for what's next
- Office- first role, in office 4 days a week
- This role requires hands-on campaign execution
- occasional late night and weekend support
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