Director, Marketing Ops & Capabilities
$190,825–$269,400 year
HybridSummit, New Jersey, United States
Job Summary
Define the vision, roadmap, and priorities for Marketing Operations and Capabilities across North America, establishing annual objectives and KPIs. Lead governance of agency partnerships in media, creative, commerce, and social disciplines while driving performance management and value realization. Sponsor enterprise marketing initiatives that align stakeholders across Brand Marketing, Media, Commerce, and Digital functions. Represent North America priorities within Global capability programs to influence roadmap decisions and scale best practices. Lead and develop a high-performing team focused on operations, transformation, and content creation. This role reports to the Head Marketing Operations & Capabilities in a hybrid setting in Summit, New Jersey.
Required Qualifications
- A minimum of a Bachelor's degree
- A minimum of 10 years of progressive experience in marketing operations, marketing excellence, capability development, agency management, or commercial transformation roles within a complex, matrixed organization
- Proven experience developing and executing marketing operating models, governance frameworks, and capability-building strategies that improve organizational effectiveness and business outcomes
- Deep experience managing agency partnerships, scope planning, resource allocation, and vendor relationships to maximize efficiency, effectiveness, and return on investment
- Demonstrated success leading and developing high-performing teams, including direct leadership of managers and cross-functional teams
- Strong track record leading cross-functional initiatives and influencing stakeholders across Marketing, Media, Digital, Commerce, Insights, Finance, Procurement, and other enterprise functions
- Experience establishing KPIs, performance metrics, and operational processes to drive accountability and continuous improvement
- Proven ability to balance strategic thinking with execution, making complex decisions that influence organizational priorities, resource allocation, and business growth
- Excellent communication, leadership, and change management skills with the ability to align diverse stakeholders around a common vision
Desired Qualifications
- MBA or advanced degree in Business, Marketing, Communications, or a related field
- Experience leading large-scale marketing transformation, capability-building, or shared-services initiatives across multiple brands, business units, or geographies
- Demonstrated success designing and evolving agency operating models, content production ecosystems, or marketing resource management processes
- Experience partnering across global and regional organizations to influence priorities, drive adoption of enterprise capabilities, and scale best practices
- Strong understanding of modern marketing ecosystems, including content creation, media operations, digital marketing, marketing technology, and data-driven decision-making
- Experience identifying and scaling cross-brand growth opportunities through collaborative, enterprise-wide initiatives
- Familiarity with AI-enabled marketing capabilities, workflow automation, and emerging technologies that improve marketing effectiveness and operational efficiency
- Experience within consumer packaged goods, consumer health, healthcare, or similarly fast-paced, highly matrixed environments
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