Director, Marketing
$159,000–$175,000 year
Hybrid · Vancouver, British Columbia, Canada
Job Summary
Director of Marketing role responsible for building and owning WOW 1 DAY PAINTING's data-driven marketing foundation. Lead end-to-end strategy, synthesize multi-channel performance data (CRM, Google Analytics, paid search/social), optimize CAC and LTV, and translate insights into actionable growth plans. Drive brand creation and management across North America, craft localized campaigns to build consumer trust, and optimize the company website and CRO to maximize booking conversions. Bridge the gap between Franchise Partners and execution by developing scalable tools and digital strategies. Manage an ecosystem of agencies and freelance vendors to maximize output in web development, paid media, SEO, and creative production. Hybrid work model with in-office presence three days a week (Tuesday-Thursday) at Vancouver or North York offices in Canada.
Required Qualifications
- 6+ years of progressive marketing experience in a fast-paced startup, scale-up, or franchise environment
- Advanced proficiency in synthesizing multi-channel marketing data into actionable summaries and operational plans
- Strong web design, UX literacy, and conversion-rate optimization knowledge
- Proven track record of managing agencies and freelance vendors to deliver high-ROI outcomes
- Ability to lead, influence, and collaborate with cross-functional stakeholders in a dynamic environment
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