Director, Marketing
$120,000–$160,000 year
On-siteSanta Monica, California, United States
Job Summary
Develop and implement global product strategy for anime-targeted brands across various categories while overseeing integrated marketing strategies including campaigns, events, digital marketing, and PR. Partner with cross-functional teams to ensure product development timelines are met and details are executed properly. Work closely with the Sales team to enable commercial objectives through appropriate tools and presentations. Own the P&L by managing pricing, costing, profitability analysis, and SKU management. Undertake continuous analysis of the competitive environment and consumer trends to identify new growth opportunities. Guide cross-functional teams throughout the product development process to ensure brand vision is achieved. This hands-on, high-responsibility role drives decision-making for internal IP and external licensed brands at JAKKS Pacific's headquarters in Santa Monica, CA.
Required Qualifications
- 6+ years experience in product development and marketing within a consumer products organization
- BA in marketing or related field required
- Proven track record of success in senior marketing roles
Desired Qualifications
- Affinity for Anime, pop culture and a desire to bring properties to life for fans of all ages
- Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally
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