Director, Marketing-IV
On-sitePittsburgh, Pennsylvania, United States
Job Summary
Develop and execute an annual marketing plan that strategically utilizes platform programs to support corporate objectives and impact the center's core financial goals, including EBIDTA, leasing, sales, and market share. Implement business development revenue opportunities and retailer intensification strategies while managing annual marketing budgets and forecasting to maximize ROI. Coordinate visual merchandising, signage, and advertising programs, oversee tourism initiatives, and drive social media engagement and data collection. Manage media relations, PR agency partnerships, and marketing work surrounding renovations and expansions. Hire and oversee the Marketing Administrative Assistant, participate in Manager on Duty rotations, and drive center-specific loyalty programs tailored to local demographics.
Required Qualifications
- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
- Knowledge of retail management, marketing and advertising
- Working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills
- Ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Ability to think strategically
- Some overnight travel required
Desired Qualifications
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
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