Director, Marketing
$171,000–$220,000 year
Remote
Job Summary
Lead a team of four across events, community, product marketing, Linux marketing, and PR while shaping messaging, positioning, and leading in-person review cycle prep for products like the Framework Laptop 13 Pro. Manage the marketing budget, optimize operational processes, and define strategy for launch campaigns and initiatives. Partner with product managers and supply chain to coordinate GTM briefings and keep customers informed as hardware moves from development to market. This 60/40 managerial/IC role requires roughly 10% travel to the San Francisco office for workshops and photoshoots. Report to the CMO in a fast-paced environment where your team's work directly shapes how we fix consumer electronics.
Required Qualifications
- 5+ years of experience in marketing
- at least 3 years directly managing and developing a team
- genuine comfort spending a portion of your time as an individual contributor rather than solely directing others
- Deep, hands-on experience owning product marketing for a physical product end-to-end
- including GTM planning, positioning, and messaging
- Demonstrable familiarity with at least one of the following audiences: hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers
- Experience coordinating closely with hardware product management, supply chain, and logistics teams
- Comfort setting strategic direction for events, community, Linux marketing, PR, and influencer marketing
- Experience building and managing a marketing budget
- including prioritizing spend across multiple channels and functions
- Excellent written and verbal communication skills
- the ability to translate technical hardware detail into messaging for a range of audiences
- Willingness to travel (roughly once every 2 months) to Framework's San Francisco office for product review cycles and workshops
- plus occasional travel for marketing events and photoshoots
Desired Qualifications
- Familiarity with Framework Computer, our products, and our community
- Experience in consumer electronics marketing
- Experience with PC building or other hardware DIY projects (3D printing, Arduino, Raspberry Pi)
- Experience partnering with a Creative Director or in-house creative team on integrated launch campaigns
- Background in an early-stage or scaling startup
- comfortable building process where none exists yet
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