Director, Marketing Finance
$175,000–$200,000 year
RemoteCalifornia, United States or Hawaii, United States
Job Summary
Serve as the senior Finance partner to Marketing and Digital leadership, shaping growth strategy, investment allocation, and long-range priorities. Lead financial evaluation of major campaigns, promotions, tests, and growth initiatives, including go/no-go recommendations and post-investment performance reviews. Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality. Own the Marketing financial planning process, including the annual budget, monthly forecasts, long-range planning, scenario analysis, and ongoing investment reallocation. Partner with Marketing, Digital, Operations, and Data leaders to shape pricing and promotional strategy through modeling of elasticity, customer behavior, and competitive positioning. Establish financial rigor around the test-and-learn agenda, including prioritization, measurement standards, and scalable approaches for evaluating results. Build, lead, coach, and retain a high-performing Finance team; set priorities, raise analytical capabilities, and create clear accountability for results. Report to the VP of Finance.
Required Qualifications
- Minimum of 10 years of progressive Finance experience
- Meaningful leadership responsibility
- Experience in a multi-unit, retail, restaurant, consumer, or high-growth business
- Bachelor's degree in Finance, Accounting, Economics, Business, or a related field
- Proven people leadership, team-building, coaching, and talent-development experience
- Deep expertise in budgeting, forecasting, long-range planning, investment analysis, and financial modeling
- Demonstrated experience evaluating marketing effectiveness, promotions, pricing, customer economics, or digital-channel performance
- Advanced Excel skills
- Strong experience with financial planning, reporting, and visualization tools such as Power BI, Planful, or similar systems
- Strong executive presence
- Ability to communicate complex analysis clearly
- Ability to influence senior stakeholders
- Ability to drive decisions across functions
- Excellent strategic thinking
- Problem solving skills
- Project leadership skills
- Analytical skills
- High energy
- Intellectual curiosity
- Sound judgment
- Strong sense of urgency
- Accountability for results
- Must be able to perform the role from a state not listed as Alaska, California, or Hawaii at the time of hire and for the duration of employment
Desired Qualifications
- Experience in a multi-unit, retail, restaurant, consumer, or high-growth business
- MBA or advanced degree
- R and/or Python experience
- Experience using advanced statistical analysis or modeling to draw insights from large datasets
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