Director, Marketing & Business Development-III
On-siteAkron, Ohio, United States
Job Summary
Identify and sell revenue opportunities through strategic positioning of mall assets, media assets, and programming to achieve financial sales goals. Develop and implement retailer intensification strategies, promote platform program opportunities, and flawlessly execute national and regional initiatives at the field level. Create annual marketing budgets, conduct monthly forecasting, and maximize ROI while developing an annual marketing plan that supports corporate objectives and impacts core financial metrics. Coordinate visual merchandising, signage, and advertising programs, maintain media relations, and drive growth of social media channels including data collection and subscriber engagement. Participate in Manager on Duty rotation and staff meetings as a critical member of the mall management team.
Required Qualifications
- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing and advertising
- Working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Some overnight travel required
- Ability to think strategically
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