Director, Marketing & Business Development-III
On-siteSt. Petersburg, Florida, United States
Job Summary
Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and programming to achieve financial sales goals. Develop and implement retailer intensification strategies while promoting platform program opportunities to secure retailer offers. Flawlessly execute national and regional SBV programs at the field level, creating annual marketing budgets based on retailer dues and allocating expenses to support platform programming and brand messaging. Forecast monthly revenue and maximize marketing dollars by analyzing ROI, then execute an annual marketing plan that strategically utilizes platform programs to impact center financial objectives including EBIDTA, leasing, and market share. Coordinate visual merchandising, signage, and advertising programs, maintain media relations by fielding calls, and drive growth of social media channels including fan base, subscribers, and data collection. Participate in Manager on Duty rotation and staff meetings as a critical member of the mall management team.
Required Qualifications
- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing and advertising
- Working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Some overnight travel required
- Ability to think strategically
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